Building Intervals

It was the end of 2025. I'd been running all year — a marathon, weekly long runs, over 600 miles total. When December hit, I wanted to look back at it all. Apple Health had the data but no way to tell the story. No year in review, no wrapped experience, nothing.

So I built one. Two weeks, start to finish — a personal running wrapped that pulled from Apple Health and turned a year of runs into something worth sharing.

Then I started looking at the space with a product lens. What else is broken?

Race discovery was the first thing that stood out. Try searching for a half marathon near you. The top results aren't race platforms — they're running blogs and travel sites, ranking for "best half marathons near me" to sell display ads. Below them, the actual registration platforms — sites that have owned the market for a decade, built once, and never looked back. Runners bounce between ad-stuffed listicles and clunky registration forms from 2014. Nobody is building a better experience because the blogs don't need a product and the platforms don't need to compete.

I started building. Not a weekend project — a real platform. Race discovery and search. AI-powered race image generation. Interactive route maps. A full race management suite for organizers. Run club tools. Analytics. A partner API. And the SEO and content engine to compete for the same traffic the incumbents take for granted.

Less than four months later, this is what one product builder can ship.